Archive | August, 2012

My Problem With Web Series

15 Aug

There’s a reason television shows come on weekly. When an audience falls in love with (or loves to hate) a character, that audience wants to know what’s going to happen next. In general, people are impatient and have short attention spans. And, even when you do love a character, most people don’t want to wait a month (or more) for another 7 minute episode to come out. 

Now, I understand the simple problem that many internet sensations have. Money! Producing a quality series costs money. If you don’t have a big production company, or a network behind you, the money is going to come slowly.  Thus, crowd funding is used. Some producers of the web series depend on audiences to donate money to aid in the continuation of the product.

 

While KickStarter, and the like, are great resources, they have to be used constructively. From a potential “investor,” these are my suggestions: 

  1. You can’t expect people to donate their hard earned money after seeing just one episode of a show. You need to first start with your own money, and the support of your family and friends. If you can’t gather enough support from the people who already know you, how do you think you’ll get it from strangers?
  2. Consistency is key!  If you can only afford to produce one episode a month, be honest with yourself. Maybe, you should produce your entire first season, taking your time, and then release the episodes one by one. But please don’t release the first 3 episodes in a weeks time, and then make your audience wait forever for the next one. Also, I don’t want to play guessing games about when the next episode is arriving. If you claim Thursdays at 6 as your release time, then stick with it. 
  3. Be original. This seems obvious enough. But, I’ve seen one or two series that immediately remind me of The Office. Why would I watch your show when I can see the real Pam, Jim, and Dwight on my television?
  4. Interact with your audience. A great benefit of a web series, as opposed to a television series, is that you have direct access to your fans. If I have a feeling of friendship, a connection to the people behind the show, I’ll be more likely to part with my money. 

My opinions aren’t to help create a web series, I’ve never done that and don’t know how. But I do know when I’m compelled to tune-in and more importantly, support financially. 

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